If you were watching the SuperBowl, you saw the amazing UNITED Airlines Dragon commercial. (If you haven't seen it, watch it here.)

It was directed by Jamie Caliri, who, as it turns out, has directed a number of my other favorite music videos. He also did the amazing, and much talked about, end credits for the Lemony Snicket movie.

At any rate, you can find a short Making-Of video on the UNITED site.